This sustainable natural wool rug is meticulously cleaned for a brighter white color. Soft and luxurious, this organic wool rug is ideal for any low to medium traffic areas. Our white shag rug is naturally stain-resistant and easy to clean, making it very easy to maintain. Modern and traditional looks blend effortlessly with this versatile flokati area rug. Unlike faux fur rugs, wool rugs are naturally flame retardant and can be enjoyed near fireplaces.